As websites go, this is a pretty good example of how visual identity can make a brand. Cazabelle is a mobile mani/pedi business run by the heavenly Caroline Milnes.
We created a bespoke WordPress website for her and crafted her visual identity and messaging resulting in this strong, powerful, independent brand. It had a custom booking engine to allow customers to book their treatment slot online with the minimum of fuss.
UPDATE 2018: sadly Caroline has moved on to more exciting projects, but we still love this website, so we are keeping this post up as an example of our work.